Nudie Jeans Co. is my favourite company for a few reasons:

-they don't advertise and believe word of mouth will always be stronger
-they work alongside amnesty international and donate a lot of money to them (the orange stitching is a reference to amnesty international)
-their philosophy of denim being a second skin and also a living organism that ages with it's owned over time
-they don't believe in production in countries where human rights are not observed and also pay all their workers a rightful wage. they also refuse to work with suppliers that don't respect basic human rights too.
-they believe denim is closer to rock culture more than it will ever be to fashion; they use friends of the company as models and shoot photos around Göteborg, which is the home of Nudie.
-they don't follow trends
-amazing quality products.

I made this tumblr so other nudie nerds like me have another place to be nudie nerds.

Submit your pics of your shit here :)

This tumblr is my personal one. check it out if you want. I have sweet photos of shit. :)

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Don't wash your jeans.
http://www.nudiejeans.com.

patrick_of_it_all@hotmail.com